An immersive brand experience for influencers and consumers to support the launch of a new Tangle Teezer hairbrush
The Brief
To launch Tangle Teezer’s latest hairbrush, we transformed the venue into an immersive brand experience for influencers and consumers. The two-day activation featured an exclusive influencer event, followed by a public experience where guests could discover the new product through a series of interactive, custom-built spaces designed to capture the essence of the Tangle Teezer brand.
The Challenge
The project required ongoing changes to initial concept to meet a reduced budget, while designs, graphics and event requirements continued to evolve throughout the production process.
The Solution
To work in collaboration with the agency to refine the design, identify cost-saving opportunities and develop practical production solutions that preserved the overall creative
vision. We delivered a series of bespoke scenic features, custom graphics and interactive activations, while coordinating artwork production, fabrication, logistics and installation.
Developed a custom interactive game to engage with customers
